Business Insider Australia’s hotel market is at risk of becoming a casino of the future, with the hotel sector facing its first major downturn in years, according to the Australian Hotel and Restaurant Association (AHRA).
“We’re in a period of intense competition from our international competitors, which is what we’re seeing now in Australia,” said AHRA chief executive Ian Tulloch.
“We are in the middle of an epic consolidation of the hotel industry and our competition is coming from all over the world, not just in Australia.”
The association says the hotel market will see a “significant decline” in the coming year as competitors in the US, the UK, the Netherlands and Spain seek to squeeze more market share.
“There is a big opportunity for hotel operators in the next few years to expand their margins and to gain more revenue,” Mr Tullot said.
“If they are able to do so, it will create a virtuous cycle whereby hotels become more efficient, and we can increase the value of our properties.”
The biggest hit to hotels will come from the US market, which will see competition for a bigger share of the market grow as well as hotel expansion from new entrants.
“As hotel operators, we’ve had to be much more efficient in terms of operating and capitalising on what we know about the market, in order to take advantage of the new opportunities that are being created,” Mr Trilloch said.
In the US it’s all about the moneyThere are already a number of factors that are helping to drive the market.
There are huge increases in international guest numbers, which are the largest factor in increasing hotel occupancy.
The US has the largest number of hotel rooms per capita in the world.
A recent study by the US Department of Homeland Security found that there were 1.5 million international visitors to the US in 2019, making it the world’s most popular destination for tourists.
“For hotel operators to thrive in the future the demand for rooms and accommodation in the United States is going to be huge,” Mr Cameron said.
There are also the rising cost of living in the country, which has contributed to the rapid growth of new hotel development in recent years.
The cost of an average US hotel room has risen by 10 per cent over the past decade, according the National Association of Realtors.AHRA is urging the industry to continue to develop efficiencies, improve efficiency and to reduce costs, but there’s a lot of room for improvement.
“The industry is doing a good job,” Mr Trailloch told Business Insider.
“It’s not a one-size-fits-all solution, and the key is to take all the steps to get it right.””
The future of the Australian hotel industryWill hotels be profitable in the near future?”
It’s not a one-size-fits-all solution, and the key is to take all the steps to get it right.”
The future of the Australian hotel industryWill hotels be profitable in the near future?
There are many ways to forecast how much room capacity the industry will see over the next five to 10 years, but it will be hard to predict how much of the economy will shift from hotel occupancy to hotel growth.
“For a long time hotel occupancy has been a pretty strong indicator of the profitability of the industry, and it’s likely that hotel occupancy will continue to increase in the long term,” Mr Smith said.
But the industry faces a long-term challenge.
“The major thing that’s holding the industry back from a longer term perspective is the fact that there is a high cost of accommodation in this country and that is driving demand,” Mr Turner said.AHRS says that, as more hotel occupancy is linked to the increase in international demand, the industry is likely to see a decline in revenue in the short term, but that is unlikely to last long.
“If we’re to continue on our path to profitability in the longer term, we need more room capacity,” Mr Banks said.